Alice Goddard is the shy, ethereal model turned designer, who likes to hang out in her garden, bake cakes and rummage around London’s markets at the weekend.
Besotted by the sunshine and in love with life, nineteen-year-old Alice has a mane of flowing blonde hair which angelically cascades around her shoulders. Baby blue eyes and long limbs, this stylish imp has a delicate disposition. A dedicated fan of throwback fashion and the Polo Ralph Lauren lifestyle, Alice can often be found hanging out around Portobello Market wearing the latest, greatest, cheapest bargain she’s rustled up from the depths of a bargain bin.
Inspired by her sister, Molly’s creative flair and designing clothes along with her, little Alice describes their self-coined label as “sheer tops with things covering the boobies”. When she isn’t designing her own bits and pieces, Alice likes to blog, models and takes snaps of interesting objects. We caught up with the bedroom creative to find out what’s new in her wonderland.
Where is the most exciting destination modelling has taken you?
I went to Sweden last summer to shoot with Clare Shilland for ‘Love from Alice’.
How did you feel the first time you saw a picture of yourself in a magazine?
I never think photos of me look like me, so I’ve never really found it weird.
What’s it like working with your sister?
It’s hard working because you don’t stop yourself saying what you think in the way you would with a friend. Our creative process involves a lot of shouting.
How would you like the label to progress?
We’d like to work together in the future, but keep what we’re doing now separate. I’m thinking about studying footwear next year. Molly does knitwear at Saint Martins and is amazing, I’d love to make the shoes and accessories for her collection but I’m too indecisive to work alone.
What is your earliest memory of how you began to discover your own sense of fashion?
I used to have this pair of stretchy nylon flairs which were my favourite when I was about six. They had thin orange stripes, I would actually really like to wear them now.
What are your top 5 best kept style secrets?
1. Petticoat Lane Market
2. Marks & Spencer sale
3. Lime Soda
4. Portobello Market shoe pile
5. Juz Lookin