Creating graphically patterned knitwear inspired by hard rock and bad behaviour Electronic Sheep is the over-sized accessories label stocked and supported by London based art collective Jaguar Shoes.
Growing up together, causing trouble and sneaking into clubs on school nights, Brenda Aherne and Helen Delany are the spirited Irish design duo behind fluro-flavoured label Electronic Sheep. Stumbling upon common ground, discovering a mutual love of art and hard metal music, the two girls finished at school and graduated from Dublin’s National College of Art before travelling around London, Munich and Rome researching alternative methods and techniques employed within traditional and contemporary knitwear. Opening the business and label in 1999, Electronic Sheep is now stocked in boutiques all over the world. The girls have also become involved with various educational and ethical initiatives, being strong believers in the practice of sustainable fashion and the celebration of global and tribal motifs within design. Discussing their quirky processes of editing collections Helen explained, “Scarves get treated like people when we’re designing. We look at each and think, would you make it into this club? And if they wouldn’t they’re not getting into the collection.” Designing for us, you and them, Electronic Sheep is forged by friends and powered by passion.
Preparing for the forthcoming release of an exclusive, limited edition cape, designed in collaboration with notorious DJ duo The Broken Hearts Club, the Irish lovelies are also working on an extension of the label, to be released next year. i-D Online trotted off down to Jaguar Shoes boutique No-One for a rustle through the railings and a chat in the changing room with one half of the sheep, Helen.