Prada unveils their new collection of Minimal Baroque sunglasses, as seen through the eyes of the fashion world’s newest and most talented illustrators.
Although Prada is considered among the most established and successful labels in the world, the prestigious brand still relish the opportunity to work with fresh talent. Last summer, the company launched an online manga competition where unknown artists from all over the world created comic fantasy heroines donning Prada’s ‘Swing’ sunglasses. Continuing the trend, Prada have collaborated with a selection of up and coming fashion illustrators to promote their new capsule eyewear collection, an exclusive, limited-edition range featuring styles from the S/S 11 Milan show, hitting stores this month.
The Minimal Baroque sunglasses with their decorative rococo-curled arms and curved frieze-inspired frames are set to be this spring’s must-have accessory, and it is these artistic, eye-catching features that have made them the ideal subject for an array of diverse and beautiful illustrations. The artists, handpicked by Miuccia herself, include Condé Nast illustrator Ivo Bisignano, artist and designer Marcela Gutierrez who previously worked with John Galliano, and emerging talent Andrea Tarella. The works combine watercolours, pastels and acrylics and pay homage to the strong colours and quirky shapes prevalent throughout Prada’s bold and beautiful S/S 11 collection.
The brand’s collaboration with artists as opposed to photographers is a daringly different approach and a pleasant throwback to a time when fashion illustration was the visual tool of choice. As Miuccia Prada so proudly proclaimed backstage in Milan “It’s time to be bold.”
The Baroque Minimal eyewear collection is available from Prada boutiques this month, with two new models coming to stores in April.