Berlin Fashion Week
In an attempt to reach fashion capital status, Berlin Fashion Week pulled out all the stops, with fresh talent, a hot spot and Mercedes Benz on their side.
Mirroring Paris’ Le Tuileries or London’s Somerset House, the historical Bebelplatz is the perfect setting to seduce the overseas fashion crowd to the happening (and particularly clean) city of Berlin. With posters plastered on every street featuring top model Karolina Kurkova, it was evident that this city is serious about cementing its position within the industry.
From the understated designing duo Peret Schaad to the notoriously unashamed extrovert Patrick Mohr, the on-schedule line-up showcased Germany’s most established brands. Yet Berlin’s strength lies in its fostering of cutting-edge designers who have successfully restored the loosely applied term ‘avant garde’ to its original definition. The ‘cool’ factor of the up and coming designers was given plenty of platform to flourish, with catwalk shows accompanied by in-store experiences such as Happy Shop, where the ceiling racks leverage down at allotted times.
Of course, the tradeshows cannot go unmentioned. Bread & Butter, held at the old Airport Berlin-Tempelhof, is enough to beckon any visitor. Premium, SEEK and the newly implemented GREEN showroom, also provide strong platforms for international brands to exhibit their newest collections. With attendees including Chloë Sevigny and Tilda Swilton, the event’s standards quadruple every season. The city’s abundance in art provides the perfect landscape for a creative industry, emitting the buzzing energy of what a contemporary fashion week should be. Danke schön Berlin!
i-D Online’s Favourite Fresh Designers From Berlin Fashion Week:
Don’t Shoot the Messengers