Brought to you by Dalston’s underground entrepreneurs Loren Platt (co-founder of cult 90s club night WORK IT) and Ruby Savage, The Firm is a creative collective working hard to provide a platform for new talent.
Since the demise of !WOWOW! the art collective movement has waned under the weight of online social networking. The Firm, on the contrary, aim to bring people offline and create a flesh and blood 3-D community that will ‘support, inspire and create’. With over 35 members from all walks of the creative industry, the collective have initiated The Firm Dinners, monthly sit down meals and The Firm Cinema, free film screenings at C.A.M.P that kicked off last month with the unsung 90s classic ‘Girl 6′. They also recently curated and produced the debut solo show for artist Josephine Ada Chinonye Chime at The Cube, art directed a campaign for workwear brand Dickies and are currently scouting locations for a collective space to be crowned The Firm HQ.
‘We are very aware that we are part of a much bigger creative community that is doing exactly the same things we are; it’s time to bring people together’, Loren tells i-D Online, ‘and The Firm keeps growing’. Indeed, the ripples of this collective are spreading far and wide and their presence on the industry is beating. Championing a post-modern movement of ‘Womenonomics’ the collective is made up of young, fashionable and strong females with passion and talent in abundance, who realise that personal progress is all well and good, but the commune speaks louder.
The Firm Cinema is screening 80s throwback ‘Less Than Zero’ on 5th July.